What social networks contribute to the processes of SMEs and self-employed?

Many times I have seen sections of corporate websites for SMEs or autonomous business without updating for years or months, wandering erratically in this vast ocean that is the Internet. With social networks , it seems that 's going a bit the same, see pages that link to social profiles that are empty and devoid of any life within them. Give me a quarter and half of Facebook and Twitter, is as it seems many companies ask their developers to implement on the corporate website, but why? What is the motive that drives them to ask you just use this functionality? In some cases I've seen lived close social networking functionality ask for nothing, no more. "I want Facebook and Twitter that social networks are what sticks now. When you explain to the client that is the issue, you need to devote time and resources to these social networks to establish and develop a strategy to be pursued in any order, sometimes get the feeling that you are telling a child that kings are parents. "Ah, but I thought ...” This is usually the customer response. When they ask if you can do it and you say yes, but that is a project that must be defined and obviously pay, some look at you face "Do I have to pay to get into Facebook? Not a joke! ". Well, that, as if they thought that working in social networks were a game. And who says Facebook, says Twitter, MySpace or LinkedIn. First, clear ideas These lawsuit empty profiles on social networks respond to a situation where you do not have clear objectives for corporate websites. Know exactly what purpose pursued when addressing a project to create and publish a corporate website that is the question. Objectives can be many, but what we pursue? Few classic examples: • We know our customers and prospects. • View our catalog of projects and products. • Set and display forms of contact for anyone requiring information or contribute something. • Sell products or services. In short, this is to give support to a number of processes occurring in any business. For example, we have a clear support for the communication process (publishing company information) or business (as an entry point for clients or information) Have we ever thought why social networks can bring to our processes? If our customers are on social networks what can we offer? The first question to ask is whether our customers are on social networks. You might think of current customers and we should not forget the potential. I have in mind the example of McDonalds, a company whose marketing department knows that children are their future customers and takes great care of its strategy with them. Assuming you find a niche of customers who do that are within the social networks, we believe we can offer. It must be something that somehow provides value to them; it is useless to use them as a platform for sending spam or relevant information. Available functions to hide and lock profiles that do not interest you, are responsible for making invisible those profiles that do not add value, causing the effort is totally wasted. Then, follow, defining strategy and preparing a detailed implementation plan for the same, and in the field. An objective, scope, resources, milestones, time, cost, is a project like any other, thus requires the same management and control throughout the life thereof, to determine whether the objectives are being met or not and, in the latter case, establish the appropriate corrective measures. So simple, but how many SMEs know they are on Facebook and work in this way? Author : AimIT Software Tag : internet marketing, social media marketing, search engine optimization, search engine marketing, ppc